AI-native growth leadership · Salt Lake City
Alta Growth is led by a multi-time CMO and Chief Digital Officer who builds AI systems that run your marketing and automate your operations. You get executive-level strategy and an execution engine — without the agency layers, retainers for busywork, or guesswork about what's working.
The approach
Alta Growth closes that gap. An operator who has run growth at scale sets the plan, then AI agents do the repetitive work — under human supervision, with every dollar tied to pipeline and revenue.
Executive growth leadership: the plan, the budget, the KPIs and the funnel — owned by someone who has sat in the CMO seat and reported to boards.
AI agents set up for your business — paid media, ad creative, reporting, local search. You own the accounts, the data and the playbooks.
A weekly operating rhythm: test, learn, reallocate. Clear reporting on what moved revenue — and what got cut.
What we do
AI automation
Most companies know AI should be doing more of the work. Few know where to start. We find the highest-return places to automate, build agents on infrastructure you own, and keep a person accountable for every one of them — the same way we run AI inside a 100+ location healthcare business today.
Paid media, SEO, lead routing and reporting handled by agents that work daily — replacing work you used to pay agencies for.
Reactivation, follow-up, review generation and AI receptionists that make sure no lead or customer slips through.
Help desk and ticket triage, internal reporting and document workflows that free your team for higher-value work.
A plain-English view of what's working, built on data you own instead of another SaaS subscription.
Who you work with
A two-time CMO and former Chief Digital Officer with 25 years of growing businesses — from Nike and 1-800 Contacts to University of Phoenix and multi-site healthcare. Justin currently leads marketing and AI transformation for a multi-site healthcare platform, and built Alta Growth to bring the same AI-driven operating model to companies that need executive growth leadership without a full-time hire.
BA, University of Washington. MBA, Thunderbird School of Global Management. Alta High alum.
Full background on LinkedIn →Ways to work together
Multi-location operators, B2B service firms and growth-stage companies that already invest in marketing and want to know exactly what it returns — and operators who know AI should be doing more of the work, but don't know where to start.
Two to three weeks. We map where AI saves time or makes money across your business, then build your first agent so you see results, not a slide deck.
Two weeks. A clear-eyed look at your funnel, spend and channels, and a prioritized plan you can act on with or without us.
We stand up and run the agents: paid media, creative, reporting. A platform fee covers the AI tooling and production.
Executive-level ownership of the growth plan, team and agencies, plus the engine underneath it.
No pitch deck. We'll talk about where growth is stuck and whether we can help.